Andreas Bergbaur

Andreas started his international communication and marketing career in the fashion and luxury segment when he moved from Vienna to Milan in 2005. First it was 6 years with Raf Simons at Jil Sander. There in the position as Global Communication and Marketing Director a revamp of the brand took place. At Versace, as Marketing & Digital Director, he established a new online strategy with a complete in-house ecommerce structure. During his Zegna engagement as Communications Director, the repositioning of Zegna took place. With Stefano Pilati and Alessandro Sartori as creative directors, Zegna succeeded in positioning itself as the world’s leading men’s luxury label with a geographic as well as product leadership. At Roberto Cavalli (2017-2019), Andreas started the process of the brand renewal, which continues to this day. The MAK exhibition Show OFF brought him back to Vienna.
With the founding of brand unit münchen, this fashion and luxury know-how is now being translated into the food and beverage industry, an area that holds enormous potential for innovative communication ideas and marketing strategies.