Holy Sh*t – this exclamation outlines food nerd Michael Stefanovsky’s project idea for a blog to recap his curiosity and obsession for unusual things from the kitchen and basement. The Holy Sh*t platform worked like a travel guide only on the subject of food and beverages and tracked down unconventional and sometimes crazy new food trends worldwide. The blog introduced the kitchen’s wild, unconventional thinkers and devious food producers as well as small distillers producing in garages, street cooks in Shanghai or Hanoi and street grills in Mexico City.